Michter`s goes Arctic

Find your own path and own it – and Hey! You don`t have to be hyperactive to do it. Why you want to be something else, something different from your own identity. Who am I, what am I, and then you realized. Is it really me with the bowtie? Welcome Søren Krogh Sørensen, Senior Advisor from Michter`s Distillery. Brilliant person and bartender who really has been around. Where we privileged? Yes we were – the 1st ever Michter`s Masterclass in Finland and it was executed at the Arctic Circle and Rovaniemi. Where have we been, where are we going? No matter how good you are…

…you`re never going to be better than – if you were present today, you know the answer.

Let`s go! Are your products premium, making you better at one point? Are you so focused to be the one that you forget what you are doing? Are you really better than the person next to you is – you don`t need people around you? Hospitality? If you represent a brand, you can`t be a good bartender – really? How to build a brand and around what?

There is a fork on a road – to be a 20yo bad boy 😉

New King on a mountain, or…

Nordic. What is it? Is it local or local ingredients? Is it local identity? Is it around? Are you making and selling bad things as local? Why? Local has changed – for better or worse. Sometimes it`s good, sometimes it`s terrible. Is local really better or just different? Is local running over quality? Where local comes from – are you thinking straight? What is craft and small batch – is it better quality? Are the customers visiting a bar or people? Concept vs blue print. If someone would copy you as a Nordic? Why you use Nordic things and make it look like London? How to navigate through what…

Technique, quality, philosophy, skills and dedication. Formulate your own style and set yourself free. Are you feeling comfortable? Are you a real thing or have you lost your…

You want to work as much quality as you can – don`t you? Why you took a shitty lemon when you could had taken a fantastic lemon. Is everything matching? When you sit down at the bar are you feeling what`s outside? The lip, the feel, the sound…

We`re never gonna get the whole class in same pic…

What can I say!!? Brilliant day that really made you to reprocess your craft – came like a real winter storm. So much info and viewpoints to think and open – American whiskey, bartending and life in general. Jus love it when people go deep into your craft – that`s what the masterclass training prorgrams are for. Had my first shift at the bar 1988 and still learning at the age of 50 😉 Thank You Michter`s Distillery & Søren, Interbrands & Juho and the rest of the gang and Kyrö people, for this unique opportunity. We really are privileged and it`s highly appreciated that you shared your expertise, craft & products and visions with us. Aikamoista – to be continued…

ps. It`s always good to laugh with good people.

pss. Greetings to Veini and Niina!

Kuvat Pics © Ari Manninen